Facebook Embraces Artificial Intelligence

Besides being a social media star, Facebook has been quietly building its artificial intelligence muscle, deploying a few innovations of its own to help it scale the roof. Among them is a system known as FAISS, which queries millions of accounts using the requisite embedding training. It’s also home to a handful of other AI-related services such as Ig2vec, a machine learning framework for identifying and analyzing Instagram content. It’s not the only one, though, and the company plans to roll it out to its entire roster of services by the end of the year.

Another interesting AI-powered feature is Facebook Shops, a nifty little feature that lets you sell items from your own inventory or those of other users on Facebook. Shops can be used across Facebook, Messenger, Instagram, and WhatsApp. The system has its own unique set of features and perks, including a dedicated mobile app, a nifty shopping experience, and a suite of ecommerce tools. Aside from facilitating the purchase of goods from your personal inventory, Shops is also useful for connecting with consumers and vendors alike.

Facebook may be a bit late to the party with its AI-powered innovations, but it’s still making the most of them. Aside from deploying the big daddy AI to boost engagement and sales, the company has rolled out a bevy of other innovations, ranging from an AI-powered ecommerce experience to a virtual assistant to a virtual clothing store. If that’s not enough, the company is also attempting to make shopping on Facebook easier than ever by building out a new mobile app for retailers and manufacturers.

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