Sports Game

What Is Sports Broadcasting?

Sports Broadcasting is the live coverage of sports events, usually through a television or radio program. It usually involves sports commentators. 스포츠중계 also includes the use of streaming services and syndication networks. Broadcasters typically work with multiple companies, including local sports teams and media organizations. The process may involve many steps, from selecting a sports network to creating a broadcast schedule.


Radio broadcasting sports has played an important role in increasing access to sport, particularly for people who are unable to travel or attend live sporting events. By broadcasting sports on radio, broadcasters are able to take advantage of the team’s brand equity, which they can leverage to attract a diverse audience. In a recent survey, CBS Sports reported that 90 percent of people who are very interested in at least five sports listen to the radio. Furthermore, 85% of people who have good knowledge of sports listen to AM/FM radio.

Since the first radio broadcasts, the medium of radio has undergone significant changes. In the 1920s, sports broadcasts were dominated by four companies – Radio Corporation of America, General Electric, and Westinghouse. By the 1930s, the radio had become the primary news medium.


The decline of traditional broadcast television has impacted television for sports broadcasting. As of 2018, pay-TV subscriptions in the U.S. stood at 87 million. That number is expected to decline to 63 million by the end of 2019. The media companies generate revenue by charging fees based on subscriber counts.

As of the 1980s, major American networks were the primary broadcasters of sports. However, local television stations also began broadcasting games. For example, the Hughes Television Network aired NHL and NFL games for years, until the network was sold to other networks.

Syndication networks

The term syndication refers to the distribution of programs through multiple channels. For example, a game show may be aired on multiple television stations owned by the same broadcasting company. These networks can then distribute the program to their affiliates. The rights to the program are typically only valid for three to five years, and the television stations can opt to renew the shows if they wish.

During the late 1950s, networks began distributing their shows via syndication. However, a decade later, first-run syndication began to dwindle dramatically. During this period, UHF stations had little capital and thus had to rely on barter syndication, in which they offered programming without spending any of their own money. Eventually, the syndication model evolved to a combination of cash payments and ad time.

Northwestern University

If you’re interested in a career in sports broadcasting or sports journalism, you’ve come to the right place. Northwestern University’s Graduate Certificate in Sports Communication program features the instruction of experts in the field. You’ll learn from world-renowned scholars, practitioners, and industry leaders. And you’ll get to interact with them on a personal level. The certificate is valid for two years, and you can count up to two courses toward the associated master’s degree.

Pre-college summer programs

There are many pre-college summer programs available for students interested in sports broadcasting. These programs are typically hosted by colleges and universities and provide students with a hands-on approach to the industry. They teach the basics of broadcasting sports, including script writing, camera work, and story idea generation. The instructors also provide guidance and resources for in-field reporting. These programs also offer students the opportunity to gain college credit.

These programs can be residential or commuter-based. Residential students stay on campus and are familiarized with the college environment. Commuter students typically commute to school. Both options provide the opportunity to learn about the college environment, but commuters usually have a smaller financial investment. Depending on the program you choose, you may be able to apply for a scholarship if you are accepted.

Skills needed in a sports broadcaster

The skills needed to be a successful sports broadcaster are many and varied. Besides a passion for the game itself, a broadcaster must also be able to summarize games, provide commentary and banter with other coworkers. Good writing and research skills are also essential. Some of these traits can be learned while attending a sports broadcasting school or program.

A bachelor’s degree in broadcasting, journalism, mass communication, or sports communication is necessary for a successful career as a sports broadcaster. While the course material will vary, most broadcasting programs emphasize written and spoken communication, as well as production processes and media. Applicants should also consider taking electives in sports history, public speaking, and media marketing.

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